Business Degree Certification Practice Test

Which of the following is NOT a financial statement?

1. Balance Sheet

2. Income Statement

3. Cash Flow Statement

4. Marketing Plan

The correct answer is: Marketing Plan

The correct option is the Marketing Plan because it does not meet the criteria of a financial statement. Financial statements are standardized reports that provide a financial overview of a business's performance and position. The Balance Sheet, Income Statement, and Cash Flow Statement are all core financial statements used to analyze a company's financial health. The Balance Sheet shows the company's assets, liabilities, and equity at a specific point in time, providing insight into what the company owns and owes. The Income Statement reflects the company's revenues and expenses over a period, allowing stakeholders to assess profitability. The Cash Flow Statement tracks the cash inflows and outflows, offering a view of the company’s liquidity and cash management. In contrast, a Marketing Plan outlines the strategies and tactics a business intends to implement to reach its target market and achieve its marketing objectives. While it is a crucial part of business planning and strategy, it is not a financial statement and does not present financial data in the same structured manner as the other three options.