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What term describes the process of carefully dismantling and inspecting a competitor's product for design features?

  1. Concurrent design

  2. Design for manufacturability

  3. Benchmarking

  4. Reverse engineering

The correct answer is: Reverse engineering

The term that describes the process of carefully dismantling and inspecting a competitor's product for design features is reverse engineering. This technique allows a company to analyze a product to understand its components, functionality, and design. The insights gained from reverse engineering can lead to improvements in a company's own products, inform innovations, and help develop competitive strategies. In this context, reverse engineering is crucial because it enables firms to deconstruct existing products and learn from their technical execution without infringing on intellectual property. The intention is not only to replicate features but also to enhance the design and performance of one's own product. This practice plays a significant role in industries where staying ahead of competition through innovation is essential. Concurrent design refers to a collaborative approach to product development but does not involve dismantling competitor products. Design for manufacturability focuses on designing products that are easy to manufacture, which is distinct from the analysis of existing products. Benchmarking is a broader strategy of comparing performance metrics against industry standards or competitors but does not specify a physical examination of a competitor's product.