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What process involves assessing the value of a company's assets, liabilities, and overall financial health?

  1. Financial analysis

  2. Market research

  3. Corporate auditing

  4. Business valuation

The correct answer is: Financial analysis

The process of assessing the value of a company's assets, liabilities, and overall financial health is best described as business valuation. This process encompasses a thorough evaluation of a company’s financial data to determine its worth. It considers various aspects, including tangible and intangible assets, existing debts, market conditions, and the potential for future earnings. Financial analysis, while important, typically refers to the analysis of financial data to make informed business decisions, such as forecasting and budgeting, rather than specifically determining the overall value of a company. Corporate auditing involves reviewing a company's financial statements and practices for accuracy and compliance, rather than assessing value. Market research focuses on understanding consumer preferences and market conditions, which excludes the evaluation of a company's financial status.