Business Degree Certification Practice Test

What is the implication of older couples beginning to overcome concerns about online purchasing?

1. Decreased sales for offline retailers.

2. Increased need for targeted marketing strategies.

3. Higher costs for business operations.

4. Greater focus on retail industry trends.

The correct answer is: Increased need for targeted marketing strategies.

The implication of older couples beginning to overcome concerns about online purchasing reflects the growing importance of targeted marketing strategies. As this demographic becomes more comfortable with e-commerce, businesses must adapt their marketing efforts to effectively reach and engage this group. It suggests a shift in purchasing behavior that requires companies to understand the specific needs, preferences, and behaviors of older consumers, which can include tailoring messages, selecting appropriate channels, and offering user-friendly online experiences. By focusing on targeted marketing strategies, businesses can capitalize on this trend, enhance customer loyalty, and potentially increase sales among older demographics. This means using data analytics to identify market segments, creating personalized advertising, and addressing any lingering barriers these customers might have about online purchasing, such as trust and usability. The other considerations like decreased sales for offline retailers, higher costs for business operations, and a greater focus on retail industry trends, while relevant to the context, do not capture the essence of the market shifts driven by changing consumer acceptance and behavior particularly regarding older couples and online shopping.