Business Degree Certification Practice Test

What is one advantage of using online marketing research methods over traditional methods?

1. Consumers are more relaxed at home

2. Online research is standardized for every industry

3. Internet projects can cost less and be quicker

4. Person-to-person methods are biased

The correct answer is: Internet projects can cost less and be quicker

Online marketing research methods offer the significant advantage of cost-effectiveness and quicker turnaround times compared to traditional methods. This efficiency arises from various factors, such as the reduced need for physical logistics and lower overhead costs associated with online platforms. For example, conducting surveys or focus groups online eliminates the need for venue rent, printed materials, and transportation costs associated with gathering participants. Furthermore, reaching a broad audience online can expedite data collection. While traditional methods might require significant time to organize and execute, online methods often utilize automated tools and software that can swiftly gather and analyze responses. Consequently, businesses can make informed decisions based on readily available data, which enhances their agility in adapting to market demands. This combination of lower costs and faster execution underscores why online marketing research methods are increasingly favored in the contemporary business landscape.