Business Degree Certification Practice Test

In a market research project, what is Priceless Treasures aiming to influence?

1. Stimulating need recognition among customers

2. Reducing cognitive dissonance through reassurance

3. Generating interest in traditional catalog formats

4. Enhancing online shopping through additional website features

The correct answer is: Reducing cognitive dissonance through reassurance

In market research, the primary focus often revolves around understanding how to effectively engage with consumers, which can include influencing their perceptions and decisions. In this particular scenario, Priceless Treasures aims to reduce cognitive dissonance through reassurance. Cognitive dissonance occurs when a consumer experiences discomfort from holding contradictory beliefs or from their purchasing decisions. By providing reassurance, Priceless Treasures can help consumers feel more confident in their choices, thereby alleviating any post-purchase anxiety or doubt they might have about their decisions. This reassurance can take various forms, such as guaranteeing product quality, offering money-back guarantees, or providing clear and positive product descriptions. By addressing potential concerns and uncertainties, the business can foster customer loyalty and repeat purchases, as consumers are more likely to return if they feel their initial choices were validated.